The Corcoran Group Real Estate launched an evolution of its “Live Who You Are” campaign, with ads featuring 12 portraits of notable cultural figures—from Jimmy Buffet to professional surfer Quincy Davis, as well as restaurateurs, equestrians, and artisans. The message embedded in these images is that the homes we purchase should reflect the most creative, stylish, or ambitious parts of ourselves. And who better to document this heightened sense of self than celebrity photographer Annie Leibovitz?
The campaign features well-known personalities relaxing in the comfort of their lavish homes in affluent areas of Manhattan, Brooklyn, Hamptons and Palm Beach.
No one is better than Annie at meeting someone and finding out what makes them tick.
Misty Copeland, soloist, American Ballet Theatre, Upper West Side neighborhood of New York City
The campaign is a continuation of Corcoran’s “Live Who You Are” marketing campaign, which launched in 2006 and got a makeover in 2012 with a new website, a TV marketing campaign featuring a French bulldog puppy video and illustrations from Swedish artist Kari Moden.
Check the French bulldog puppy video