The Corcoran Group Real Estate launched an evolution of its “Live Who You Are” campaign, with ads featuring 12 portraits of notable cultural figures—from Jimmy Buffet to professional surfer Quincy Davis, as well as restaurateurs, equestrians, and artisans. The message embedded in these images is that the homes we purchase should reflect the most creative, stylish, or ambitious parts of ourselves. And who better to document this heightened sense of self than celebrity photographer Annie Leibovitz?
The campaign features well-known personalities relaxing in the comfort of their lavish homes in affluent areas of Manhattan, Brooklyn, Hamptons and Palm Beach.
No one is better than Annie at meeting someone and finding out what makes them tick.
Michele Oka Doner – artist, Soho neighborhood of New York City
Christina Tosi, chef and owner, Milk Bar, Williamsburg neighborhood of Brooklyn
The Topping Family, 13th-generation equestrians, Sagaponack, New York
Misty Copeland, soloist, American Ballet Theatre, Upper West Side neighborhood of New York City
Tyson Chandler & Family, NBA basketball player, Upper East Side neighborhood of New York City
Andrew Solomon, John Habich Solomon and son, writers and editor, Greenwich Village neighborhood of New York City
Evan & Oliver Haslegrave (brothers), founders of hOmE, Greenpoint neighborhood of Brooklyn
Mario Nievera, landscape architect, Palm Beach, Florida
Mara Miller, Jesse Carrier and family, interior designers, Carrier & Co., Carnegie Hill, New York
Francesca and Hans Pauli, restaurateurs, Sant Ambroeus, Southampton, New York
Quincy Davis, professional surfer, Montauk, New York
Jimmy Buffett, singer, songwriter and author, Palm Beach, Florida
The campaign is a continuation of Corcoran’s “Live Who You Are” marketing campaign, which launched in 2006 and got a makeover in 2012 with a new website, a TV marketing campaign featuring a French bulldog puppy video and illustrations from Swedish artist Kari Moden.
Check the French bulldog puppy video