Tags

Chanel is reaching out to younger consumers via a temporary display on retailer Bergdorf Goodman’s 5F contemporary department.

Based on Chanel’s fall/winter 2014 advertising campaign “Coco Coach,” the pop-up resembles a sports club and carries ready-to-wear, handbags, sunglasses, costume jewelry and the new sneaker collection.

10-17-2014 2-45-02 PM10-17-2014 2-53-28 PMBergdorf Goodman’s windows reflect elements of the in-store display, showing mannequins with ponytails standing in front of brick walls, shelves or a fence bearing Chanel accessories.

10-17-2014 2-43-29 PMThe in-store installation, features chain link fencing and fluorescent lighting. In addition to traditional shelves and hanging racks, gym lockers and benches display merchandise.

10-17-2014 2-51-59 PM10-17-2014 2-52-49 PM10-17-2014 2-52-22 PMWhile Chanel has a presence in the department store’s second floor couture salon, and an accessories space on the main level, this is the first time the label has cozied up to Bergdorf’s contemporary brands on 5F.

 

 

Advertisements