During the presentation of the Men’s Spring 2015 collections at Pitti Immagine Uomo, a biannual tradeshow in Florence, Italy, the Centre of Florence for Italian Fashion decided to do something special to celebrate the organization’s 60th anniversary—and the city’s colorful history.The result is a monumental art installation inspired by Emilio Pucci’s iconic 1957 Battistero print at Baptistery of Piazza San Giovanni, a small basilica that is also one of the oldest buildings in Florence.  A number of other fashion labels, including Gucci, Salvatore Ferragamo and Roberto Cavalli, will also be participating in the festival to help celebrate their Florentine heritage.

6-19-2014 5-42-40 PM6-19-2014 5-43-16 PM A giant-size portrayal of the original framed scarf displayed on one side of the Baptistery of San Giovanni.

6-19-2014 5-44-20 PM Palazzo Pucci opened its doors for the ‘Design the Dream’ experience

6-19-2014 5-45-58 PM Archival pieces on display at Palazzo Pucci

6-19-2014 5-47-02 PM6-19-2014 5-47-26 PM A detail of the scarf designed by Emilio Pucci in 1957 which features a view from above the Piazza San Giovanni interpreted in vibrant lemon yellow, orange, fuchsia and a touch of Emilio pink.

6-19-2014 5-45-13 PM

Pucci designer Peter Dundas with Suzy Menkes


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