Mark & Spence has unveiled its Christmas advert, and – regardless of it being only just November – we challenge you not to feel a little festive after watching the brand’s new campaign film.  

The fairy-tale mash-up features Helena Bonham Carter as the Great and Powerful Oz, David Gandy as both the Mad Hatter and also Aladdin (a strange, yet attractive, combination), and the label’s star design collaborator, Rosie Huntington-Whiteley, as Alice in Wonderland, Princess Jasmine, Dorothy Gale and Little Red Riding Hood – with accompanying costume changes, naturally.

11-5-2013 9-31-32 AMRosie Huntington-Whiteley journeys through a fairytale world in Marks and Spencer’s Christmas Campaign along side David Gandy.

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They are joined by Helena Bonham Carter who is cast as the green-faced Wizard of Oz but is later seen returning Rosie’s lost dog once they return to the real world.

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Go behind the scenes and see the film being shot, then watch the magical short. Fireworks night may not even be over yet, but for M&S at least, the holidays are coming…

Check the video: