Hermès opens a pop up shop called the “Hermès Silk Bar”
The luxury fashion house, which has always retained a certain chilly exclusivity, recently shed its icy reputation in favor of a more accessible image, thanks to a charming pop-up inside The Shops at Columbus Circle.
This pop-up shop features a list of daily silk specials and will stock the newest Maxi Twilly scarf. This is also along the heels of the recent launch of Hermes new Silk Knots app.
A highlight of the concourse is an adorable miniature golf course that uses scarves for flag and halved replicas of enamel bangles as hoops. (A game of horseshoes also uses the enamel bracelet replicas as the actual horseshoes.)
A French game of hopscotch urges visitors to jump (or “terre”) on the silk scarves that are arranged under plexi-glass.
For documentation purposes, a larger-than-life Les Jeux d’Hermès scarf motif acts as a backdrop for an old-fashioned photo booth, where guests get to wear the brand’s scarves expertly tied by a staff-member, as well as various props such as boxing gloves.
Hermès Silk Bar at The Shops at Columbus Circle
The pop-up will be open through October 31st, on Monday through Saturday from 11am till 7pm. The games and photo booth on the second floor, though, will only remain open through Saturday the 12th.