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Valentino’s new four-story townhouse opens on Madison Avenue today in the former home of Loro Piana. The feeling of the store provides the customer with a very intimate, very high-end, very luxurious approach.

The new location is the first Valentino store in the U.S. to host a special VIP suite, which is composed of three different rooms. It’s belief that the Madison Avenue outpost will attract the brand’s local and “most affluent customer,” whereas the upcoming Fifth Avenue store in the Takashimaya Building will be more international.

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8-21-2013 5-08-44 PM VALENTINO CLASSIC INSPIRATION FOR FALL 2013 ADS BY INEZ & VINOODH

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With a collection featuring pearls, midnight blue, blood red, lace and ermine, for Fall/Winter 2013-2014  Valentino’s creative directors Maria Grazia Chiuri and Pierpaolo Piccioli aimed to bring the paintings of Flemish artist Vermeer to life. Inspired by the unsettling beauty of Girl with a Pearl Earring, the graceful and restrained collection is unveiled in a new clip which takes us behind the scenes on the campaign, shot by Inez & Vinoodh.

Check the video:

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