To celebrate the 60th anniversary of Chloé, hairstylist and visual artist Bob Recine was enlisted by Barneys New York to create a series of absolutely insane and simultaneously stunning windows. Though the mannequins are clad in the fashion house’s designs, the highlight of the display is the hair: in the window below, brass, woodwind, and string instruments shoot out from the mannequin’s neck, and in another, yards and yards of hair-like material is braided and suspended to the ceiling.

Five iconic creations by former Chloé designer Karl Lagerfeld are installed along Madison Avenue—but it’s not just the dresses that take center stage. “[Barneys New York Creative Director] Dennis Freedman understood very clearly that I view this not as a window, but as an installation,” Recine said of the project. “We translated hair into something that has nothing to do with hair. It’s always my starting and inspiration point to create something explosive and interesting, and something for people to stop and stare and look at.”

If the crowds along Madison Avenue are any indication, mission accomplished.

3-15-2013 11-06-57 AM3-15-2013 11-21-59 AM3-15-2013 11-21-27 AM3-15-2013 11-23-43 AMGuests — who included Leigh Lezark, Michael Avedon, Chloé creative director Clare Waight Keller (who flew in just for the occasion), Joseph Altuzarra and Pat Cleveland  — on the third floor conversed amid mountainous swirls of cotton candy and clusters of balloons veneered in blonde and powdery pink Recine-created wigs.

Afterwards, guests rounded the corner to Amaranth for dinner.

3-15-2013 11-05-38 AM Chloe Sevigny in Chloe

3-15-2013 11-06-20 AM Bonnie Chen

3-15-2013 11-09-08 AM Jen Brill

3-15-2013 11-32-15 AM Hanne Gaby Odiele and Tilda Lindstam

3-15-2013 11-32-29 AM Caroline Winberg

3-15-2013 11-35-46 AM Simon Doonan

3-15-2013 11-30-40 AM Clare Waight Keller

3-15-2013 11-33-06 AM

Leigh Lezark

3-15-2013 11-32-48 AM

Zani Gugemann

3-15-2013 11-34-38 AM Martha Hunt

3-15-2013 11-33-49 AM Joseph Altuzarra

3-15-2013 11-31-33 AM Pat Cleveland in vintage Chloe

3-15-2013 11-35-04 AM Alecta Hill

3-15-2013 11-31-19 AMHarley Viera Newton, Atlanta de Cadenet and Laura Love

3-15-2013 11-36-55 AM3-15-2013 11-37-18 AM The scene at Amaranth

Photos by Steve Eichner