Last Tuesday Dior and Bergdorf Goodman Host a Cocktail Party to Fete the Launch of Raf Simons‘ Debut Pret-a-Porter Collection for Spring 2013.

The vernal equinox may still have been more than a week away, but the combined powers of Dior and Bergdorf had the upstairs room at the Midtown power spot in full bloom to celebrate a number of joint initiatives: the fashion house’s new second-floor boutique at the department store; the commercial availability of Raf Simons’ first ready-to-wear collection for the house therein, and a full set of “arrival of spring”-themed Dior windows on Bergdorf’s Fifth Avenue facade on view until March 25.

Following an in-store cocktail party, a smaller, or in fashion-speak “more intimate,” crowd moved on to dinner. An appropriate mix of editors, Dior and Bergdorf brass and brand-outfitted women continued cocktail hour around the table, marveling at the floral pyrotechnics and catching up after the European shows.

3-14-2013 1-57-42 PMThe new Dior windows at Bergdorf Goodman.

3-14-2013 1-53-18 PM3-14-2013 1-55-35 PM3-14-2013 1-46-34 PM3-14-2013 1-46-50 PMLinda Fargo in Dior and Sidney Toledano

3-14-2013 1-47-05 PM

Olympia Scarry in Dior

3-14-2013 1-47-25 PM

 Vlada Roslyakova in Dior

3-14-2013 1-49-14 PM Jennifer Creel

3-14-2013 1-49-49 PMEddie Borgo

3-13-2013 11-56-00 PM View of the Dior boutique

3-13-2013 11-51-43 PM Linda Fargo in Dior

3-14-2013 1-48-07 PMPeter Marino, Ines Toledano and Jeremy Aidan.

3-14-2013 1-48-48 PM Marina Rust Connor in Dior

3-14-2013 1-49-33 PM Julia Restoin Roitfeld

3-14-2013 1-50-33 PM Giovanna Battaglia in Dior

3-14-2013 1-50-53 PM The scene at the dinner.

Photo by Steve Eichner and Julian Boudet