H&M toast Maison Martin Margiela collaboration with avant-garde party in New York
If Maison Martin Margiela made buildings, they would probably look exactly like the dilapidated behemoth picked to celebrate the French brand’s collaboration with high street chain H&M.
The Maison Martin Margiela for H&M party, held inside an abandoned nine story building on Beekman Street.
The Maison Martin Margiela for H&M collection is a unique collaborative effort of two houses that chose to revisit iconic Maison Martin Margiela cuts and accessories as opposed to designing a new collection, as was the case in past partnerships.
The highlight of the evening was a performance by the Anne Teresa De Keersmaeker dance company, which saw Maison Martin Margiela with H&M-clad dancers dramatically derobe and create patterns choreographed upon a white, sand-lined floor space with a contrasting black background. The courtyard disposition of the building ensured a visual feast for all those positioned on the creaking, wrought-iron balconies overlooking the fleeting stage.
The Maison Martin Margiela with H&M range launches online and in selected H&M stores worldwide on November 15.
Check the video of the party and performance below