Tags

H&M toast Maison Martin Margiela collaboration with avant-garde party in New York

If Maison Martin Margiela made buildings, they would probably look exactly like the dilapidated behemoth picked to celebrate the French brand’s collaboration with high street chain H&M.

The Maison Martin Margiela for H&M party, held inside an abandoned nine story building on Beekman Street.

The Maison Martin Margiela for H&M collection is a unique collaborative effort of two houses that chose to revisit iconic Maison Martin Margiela cuts and accessories as opposed to designing a new collection, as was the case in past partnerships.

 The Maison Martin Margiela for H&M collection as seen by artist Noémie Goudal.

Blouses from the Maison Martin Margiela for H&M, presentation by Frédérique Chauveaux.

Standing Figure with Drip, an installation by Daniel Ashram created especially for the evening.

“Draped figure” by artist Daniel Arsham, designed exclusively for the collection and featuring the long red dress from the Maison Martin Margiela for H&M collection.

Guests enjoyed contemporary dance performances, choreographed by Anne Teresa De Keersmaeker and featuring the Rosas dance company, all dressed in Maison Martin Margiela for H&M.

The highlight of the evening was a performance by the Anne Teresa De Keersmaeker dance company, which saw Maison Martin Margiela with H&M-clad dancers dramatically derobe and create patterns choreographed upon a white, sand-lined floor space with a contrasting black background. The courtyard disposition of the building ensured a visual feast for all those positioned on the creaking, wrought-iron balconies overlooking the fleeting stage.

 Anne Teresa De Keersmaeker.

Finally, a beautiful cascade of chunky metallic paillettes acted as a symbolic frame to the unique evening – which like the collection, remains inimitable.

On the top floor, a pop-up store was opened for guests to shop the Maison Martin Margiela for H&M collection before it hits stores.

 The Guests

 Selma Blair, Paul Banks and Helena Christensen at the party.

Sarah Jessica Parker

Mena Suvari

 Joan Smalls

 Selma BlairAlan Cumming

 Alexander Wang

Bart Freundlich and Julianne Moore

 Helena Christensen

The Maison Martin Margiela with H&M range launches online and in selected H&M stores worldwide on November 15.

Check the video of the party and performance below

 

Advertisements