SCHIAPARELLI ambassador Farida Khelfa and owner Diego Della Valle opened the doors to the brand’s new couture salons last Monday – where VIP clients will come for fittings. Situated on the Place Vendôme in Paris, the grand apartment is the same place that the eponymous designer showed her collections in the Thirties.

Khelfa, who has been a muse and close collaborator of designers Azzedine Alaïa and Jean Paul Gaultier, said the revival project is being fanned by the “Schiaparelli and Prada: Impossible Conversations” exhibition at the Costume Institute at the Metropolitan Museum in New York, on until Aug. 19.

“Schiaparelli has this magic sound. It’s untouched,” she told WWD. “It’s really the DNA of fashion. Every designer has referenced her at some point. Ignoring her would be like a painter ignoring Picasso.”

The space boasts a colourful interior, including drawings by artist Pierre Le Tan, gilded columns, a fuchsia, padded sofa, a lobster-shaped chest of drawers, a rug covered with a surrealist print and a cabinet of curiosities – which houses glasses designed by Man Ray and sculptures by Salvador Dalí.

Photos By Christophe Roué

Della Valle is still looking for a designer to helm the label, which is due to launch its first collection in February 2013. Former L’Oreal fragrance brand manager Camilla Schiavone was named its CEO in June.

The opening was attended by a number of high-profile fashion names.

Farida Khelfa and Diego Della Valle

 Sharon Stone and Ines de la Fressange

 Jean Paul Gaultier and Haider Ackermann

 Jean Paul Gaultier e Haider Ackermann

Photos by Dominique Maitre