NEW YORK — Michael Kors is spreading out on Madison Avenue.
The designer unveiled his largest Lifestyle store in the world on Madison Avenue and 60th Street on Thursday. The 6,655-square-foot flagship at 667 Madison Avenue is double the size of the company’s original Madison Avenue store, which opened in 2009 and was next door. Kors has taken over the neighboring space, which was formerly a Steuben store.
What makes this space distinctive from other Kors boutiques is the 22-foot ceilings that have custom fixtures designed to highlight the airy environment. Clear acrylic display tables, white leather benches, polished stainless-steel finishes, mirrored surfaces and large-scale framed artwork of celebrities such as Lauren Hutton, Jackie Kennedy Onassis, Robert Redford and Bianca Jagger — found in the companies’ other locations worldwide — also define the space. There is a floor-to-ceiling feature wall incorporating etched glass logos, derived from MK’s handbags, and Calacatta marble and macassar wood. An 18-foot-high video screen will highlight Kors’ original-content videos.
To kick off the new Madison Avenue store, Kors has enlisted Leandra Medine of The Man Repeller, who shot video footage of the frenzied hours leading up to the opening. The videos began running Thursday on Kors’ digital platforms, including its YouTube channel, Destination Kors, Facebook, Twitter, Pinterest and Instagram. The video is also expected to serve as a guide to put together the season’s looks, with Medine serving as guest stylist. Medine speed-styled mannequins and displays, all with the Man Repeller twist.
Check the video: