Valentino has reached another milestone with its newly refurbished store in Milan

The flagship, located on Via Montenapoleone, is the brand’s first to reflect the design aesthetics of creative directors Maria Grazia Chiuri and Pierpaolo Piccioli.

 It also represents the brand’s renewed focus on its own retailing, with plans for significant investment in opening stores over the next three years.

Over the next three years, the company plans to unveil 40 to 50 stores in new markets such as Brazil, with two units in São Paulo and one in Rio de Janeiro.

 A look inside the Valentino flagship store in Milan.

 The design duo creative directors Maria Grazia Chiuri and Pierpaolo Piccioli designed this store along with the aid of David Chipperfield after their own aesthetic in order to make the brand more cohesive and tighten the reigns on the Valentino conglomerate.

Valentino’s Maria Grazia Chiuri and Pier Paolo Piccioli Celebrate a New Milan Store

A-listers attending were fashion reporter and editor for the International Herald Tribune Suzy Menkes, Vogue’s Anna Dello Russo, former Paris Vogue Editor-in-Chief Carine Roitfeld,  Natalie Dompe, Gabriella Dompe, public-relations mastermind behind MaxMara, between others celebrities.

 Suzy Menkes and Karla Otto.

 Maria Grazia Chiura, Bianca Brandolini d’Adda and Pier Paolo Piccioli.

 David Chipperfield

 Anna Dello Russo, in Valentino

 Carine Roitfeld

 Elisa Nalin

 Guiseppe Zanotti

 Linda Fargo

 Marta Ferri

Robert Rabensteiner

Coco Brandolini

 Natalie Dompe

 Stefano Sassi

 Discover the new Valentino store concept and how Maria Grazia Chiuri and Pierpaolo Piccioli with architect David Chipperfield came to realize it together