News broke out in November that H&M would be partnering up with Italian brand Marni for Spring 2012. Since then, tons of people have been awaiting first sneak peeks at the collection, especially after the hugely successful collaboration with Versace. While the first looks from the line aren’t available yet, the retail giant has released a commercial to give us an idea of what to expect. Staying true to Marni’s aesthetics, the collection looks to have their signature prints and bright colors. Watch the Sofia Coppola-directed video below.
Set in Marrakesh, Morocco, Academy Award and Golden Globe winner Sofia Coppola has directed this commercial for the Marni at H&M collection.
Director of Photography: Harris Savides
Stylists: Lucinda Chambers and Michelle Rafferty
Models/actors: Imogen Poots and Sam Hayes. Antonine Peduzzi, Nicolas Peduzzi, Annabelle Dexter Jones, Charlie Klarsfeld , Liu Wen, Jonatan Frenck and Langley Fox
Featured song: “Avalon”, by Bryan Ferry.
Marni at H&M is available in selected stores and online on March 8th, except in Japan and Singapore where the collection launch is scheduled for March 10th, 2012.