As the saying goes: when one door closes, another one opens. Stella McCartney enthusiasts disappointed by the Meatpacking district store’s closing can rejoice, as the brand’s Soho boutique finally opened its doors–with an exclusive party.
Known for being eco-conscious, McCartney packed up some of the design features from her MePa boutique and repurposed them in the new one. According to reports, the Greene Street shop is 5,200 square feet and spans two levels. The ground floor contains the main collection, while the sub-floor houses the kids’ clothes, Adidas by Stella McCartney, and the lingerie line. Let’s not forget Fido– in celebration of the store’s opening, it will be selling an exclusive dog leash for $495.
“The reality is our lease was up and we sort of questioned if we wanted to be down there or if we wanted to make a change, so we decided to come here,” said McCartney, over an omelette and canarino at the Mercer Hotel on Sunday. “I’ve always loved SoHo. I love the Meatpacking, too, but I think it was the right time for us to move into this kind of position. Maybe a little more grown up and taking it to the next level really in terms of our neighbors.” Her new Greene Street neighbors include Louis Vuitton, a temporary Apple store, Taschen and Tiffany.
A view of the Stella McCartney store.
A glimpse at the accessories from the pre-fall 2012 collection.
US Vogue editor Anna Wintour arrives for the dinner looking cosy but chic in a camel coat and matching scarf.
Actress and good friend to Stella, Liv Tyler arrive for dinner in a teal pencil skirt and colour- clock coat.
Actress Naomi Watt wears a dress from the pre-fall 2012 collection.
Dylan Lauren, daughter of American designer Ralph Lauren.
Stella McCartney poses with model Elettra Rossellini Wiedemann at a dinner celebrating the opening of her New York store in Soho.
Former US president George Bush’s neice, Lauren Bush Lauren.
David and Dylan Lauren A view of the Stella McCartney store.
As a general rule, moving is not fun, but after all the hard labor, a celebration is in order. A view of the dinner at the Stella McCartney store. Naomi Watts and Kristen Wiig The scene at the Stella McCartney store.
An impressive Empire State Building-shaped ice-sculpture sits atop a table at the launch party dinner.
Stella-themes decorations adorned the ‘One if by Land, Two if by Sea’ restaurant in New York, where the presentation was held.
An hour before dinner, she was in the thick of a meet and greet at her pre-fall presentation held at the West Village restaurant One If by Land, Two If by Sea — a fancy, romantic spot that’s known as a place where couples go to get engaged. McCartney took over the whole townhouse, invited her guests in for an open bar and live music, while the models giggled in casual vignettes, playing backgammon and pool, dressed in tailored coats with caped sleeves, riffs on traditional equestrian gear and pieces printed with vintage monograms.
British designer Stella McCartney (centre) poses proudly with models wearing pieces from her pre-fall 2012 collection at its presentation last night.
Models wear designs from the pre-fall 2012 collection. Cobalt blue designs and baroque patterns add colour to the pre-fall 2012 collection. I heart Stella’ badges were peppered around the new Soho store.